Fifty-four markets, fifty-four regulatory regimes, and no shortage of firms offering generic "Africa strategy." We work market by market, with people who have operated inside the regulatory and banking systems we're advising you into.
This practice exists for organisations that have decided Africa is part of their growth story and now need the on-the-ground work (licensing, partners, and a launch plan) done properly.
Market sizing, competitive landscape and entry sequencing built on ground truth, not desk research alone.
Direct experience navigating banking and fintech licensing processes across our core markets.
Vetted distribution, implementation and banking partners drawn from an existing regional network.
Launch planning and on-the-ground execution support through to your first live customers.
Market and regulatory assessment against your specific product, sized honestly against the opportunity.
Licensing and regulatory engagement, run by people who've been through the process before.
Introduction and vetting of the local partners you'll actually need to operate: banking, distribution, implementation.
Go-to-market execution support through to your first live customers in-market.
Engagements are run by people based in, or with direct operating experience in, the market you're entering.
Licensing guidance comes from people who have been through the process, not a summary of publicly available rules.
Distribution, implementation and banking partner introductions are made only where we can stand behind the relationship.
Market entry work ends in an executable go-to-market plan, not a market-sizing deck.
Tell us the market and the product, and we'll give you a grounded read on what entry actually takes.